One of my passions is traveling and spending time in other cultures. As soon as I finished school, age 17, I moved to Spain where I worked in Madrid for a year before going to University in Dublin.

I then spent some time in California before moving to Paris, where I worked in the Music Industry with artists such as Madonna, Red Hot Chili Peppers, P. Diddy, Tracy Chapman, Alanis Morissette and Enya, and then at Apple Retail as Marketing Events manager for France.


Sadhbh photo.png


In 2015, by then mother to two Franco-Irish children, I finally wanted to move home to Dublin, bringing (my little French family, and) a certain Parisian touch to the Irish retail landscape. 

Electra denotes strength, femininity, sensuality, brightness, originality and elegance.